do only what moves the needle.
do only what moves the needle.
SELECTED CASES
Galaxy S25 Ultra Launch
Galaxy S25 Ultra Launch Campaign
Executed a high-penetration regional launch in Telugu leveraging comedy-led native storytelling to demonstrate Samsung Galaxy S25 Ultra features in an unhinged, entertaining format that bypassed traditional ad fatigue.
Executed a high-penetration regional launch in Telugu leveraging comedy-led native storytelling to demonstrate Samsung Galaxy S25 Ultra features in an unhinged, entertaining format that bypassed traditional ad fatigue.
16M+
16M+
230K+
230K+
Shorts
Shorts
Meta AI Restyle Campaign
Meta AI Restyle Campaign
Executed a brand-directed showcase of Meta AI's Restyle tool, through
targeted creator placement, paired with strategic paid amplification to drive delivery across key target segments.
Executed a brand-directed showcase of Meta AI's Restyle tool, through targeted creator placement, paired with strategic paid amplification to drive delivery across key target segments.
500K+
500K+
8K+
8K+
Reel
Reel
Reno 16 + Bubble Launch Campaign
Reno 16 + Bubble Launch Campaign (Boosting)
Showcased the innovative detachable Bubble accessory as the ultimate camera-angle companion, combining native creator demos with targeted performance amplification.
Showcased the innovative detachable Bubble accessory as the ultimate camera-angle companion, combining native creator demos with targeted performance amplification.
400K+
400K+
23K+
23K+
Reel
Reel
Introduced New Ice-Cream Flavours
Introduced New Ice-Cream Flavours
Drove organic awareness for newly launched flavors through taste-test
storytelling and native snackable reels designed to spark impulse cravings.
Drove organic awareness for newly launched flavors through taste-test storytelling and native snackable reels designed to spark impulse cravings.
4.9M+
4.9M+
240K+
240K+
45K+
45K+
Reel
Reel
OTHER CASES
Flash AI Shopping Assistant
Flash AI Shopping Assistant
Positioned the AI shopping companion as a daily problem solver
through scenario-based sketches highlighting real-time deal discovery.
Positioned the AI shopping companion as a daily problem solver through scenario-based sketches highlighting real-time deal discovery.
4.8M+
4.8M+
99K+
99K+
Reel
Reel
Speech-to-Text AI Assistant
Wispr Flow- Speech-to-Text
Demonstrated real-world voice-to-text accuracy and workflow speed through unscripted daily usage scenarios on the move.
Demonstrated real-world voice-to-text accuracy and workflow speed through unscripted daily usage scenarios on the move.
4M+
4M+
200K+
200K+
Reel
Reel
World No-Tobacco Day Campaign
World No-Tobacco Day Campaign
Executed a high-impact regional campaign in Bengali, using an emotionally grounded narrative to cut through stigma and drive mindful lifestyle shifts on World No-Tobacco Day.
Executed a high-impact regional campaign in Bengali, using an emotionally grounded narrative to cut through stigma and drive mindful lifestyle shifts on World No-Tobacco Day.
200K+
200K+
11K+
11K+
Reel
Reel
Ketchup with Clean Ingredients
Introducing Ketchup with Clean Ingredients
Tackled conventional condiments head-on with an ingredient-first breakdown, positioning clean-label ketchup as an effortless kitchen upgrade.
Tackled conventional condiments head-on with an ingredient-first breakdown, positioning clean-label ketchup as an effortless kitchen upgrade.
230K+
230K+
6K+
6K+
Reel
Reel
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Built Selectively, © 2026 All Rights Reserved